ETH

Elitmiljö Tyngdlyftning Halmstad (ETH) is a training environment for weightlifters who aim to balance elite sport with studies and professional careers. It is founded on values of community, joy, development and sustainability, and aspires to create a culture where athletes, coaches and experts can grow together. More than a training facility, ETH represents a hub for education, collaboration and inspiration, a place where the next generation of Swedish lifters can thrive.

My role was to translate these ambitions into a clear and consistent brand identity. I developed a visual system that communicates both strength and growth, ensuring that ETH presents itself as modern, approachable and forward-looking. The result is a brand identity that supports ETH in its mission to shape the future of weightlifting in Halland and beyond.